What Is Customer Journey Mapping Software?

In this tech insight, we look at what customer journey mapping is, its benefits, the challenges of using it, and also we look at some of the popular customer journey mapping software solutions available. 

What Is Customer Journey Mapping? 

Customer journey mapping refers to a strategic process (that’s used by marketers) to visualise and understand the complete experience of a customer interacting with a product, service, or brand from the customer’s perspective. It’s a visual representation of the different interactions customers have with your brand, product, or service until they decide to purchase it from your business (and what happens beyond).