‘Telex’ Builds WordPress Blocks With Prompts

WordPress used WordCamp US 2025 in Portland to debut ‘Telex’, an experimental AI tool that turns plain English prompts into downloadable website blocks, making it faster and easier to build custom WordPress features without coding.

What Telex Is And Why It Matters

Telex is a prototype that generates custom Gutenberg blocks (the modular sections that make up WordPress pages) from a typed prompt, then packages the result as a downloadable .zip. The .zip file can then be uploaded as a plugin to a WordPress site or tested in WordPress Playground. In his keynote, WordPress co-founder and Automattic CEO Matt Mullenweg described it as “V0 or Lovable, but specifically for WordPress,” referencing the rise of prompt-based “vibe coding” tools (vibe coding is using AI to generate code from natural language prompts). He showed how a developer used it to create a simple marketing animation, underscoring the aim to lower the barrier to building bespoke site elements.