Marvellous Microplastics Magnets

UK startup ‘The Tyre Collective’ has developed a tyre-dust magnet to attach to electric vehicles (EVs) to tackle the often-overlooked problem of tyre-dust microplastic pollution. 

The Problem – The Dangers Of Tyre-Wear 

As explained by The Tyre Collective, “Tyre-wear is the second-largest source of microplastics in our oceans, toxic to marine life, and air particulate pollution”. The ‘tyre-wear’ it refers to are the particles of tyre dust, caused by friction on the road, that break off and are released every time a vehicle accelerates, brakes or corners. These tiny microplastic particles are both dangerous to health if breathed in, plus they pollute the environment.