Ad‑Free Facebook & Insta … For £3.99 Monthly

Meta will let UK users pay a monthly fee to use Facebook and Instagram without adverts, introducing a lower‑priced “consent or pay” model in response to UK data protection guidance.

Users Offered A Choice

Meta has confirmed that UK users will soon be offered a choice, i.e., continue using Facebook and Instagram for free with personalised ads, or pay a monthly subscription to remove them. The subscription will cost £2.99 per month when accessed on the web, or £3.99 per month on iOS and Android. These rates will apply to a user’s first Meta account. If additional Facebook or Instagram accounts are linked via Meta’s Accounts Centre, extra accounts can be added to the subscription for £2 a month (web) or £3 a month (mobile). A dismissible notification will begin appearing to users in the coming weeks, giving adults over 18 time to review and decide.