Third-Party Cookie U-Turn By Google

Following a previous announcement four years ago that it would be blocking third-party cookies from its Chrome browser, Google appears to have ‘updated’ that firm commitment in favour of a new approach. 

What Has Google Said? An “Updated Approach” … 

Google’s most recent comment is that it now favours an “updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time”.