20 NHS Trusts Shared Personal Data With Facebook

An Observer investigation has reported uncovering evidence that 20 NHS Trusts have been collecting data about patients’ medical conditions and sharing it with Facebook. 

Using A Covert Tracking Tool 

The newspaper’s investigation found that over several years, the trusts have been using the Meta Pixel analytics tool to collect patient browsing data on their websites. The kind of data collected includes page views, buttons clicked, and keywords searched. This data can be matched with IP address and Facebook accounts to identify individuals and reveal their personal medical details.