Business interaction by video calls such as webinars and online meetings and interviews and support-calls has skyrocketed in recent years, in no small part due to the pandemic. This has fundamentally shifted how society expects to interact with a business and, in addition, it has also set up a new set of challenges to be overcome and opportunities to be exploited.

One of these questions to be answered is how should the staff of managed service providers appear when they’re on other people’s screens because – if you think about it – video calls are a kind of a half-way house between being invisible – such as being on the phone – to being there in person.