Okay, so as a quick recap from last time, we looked at some statistics which showed why getting new business from referrals rather than other forms or marketing is so important for B2B owners and especially MSP owners.

We briefly looked at how coincidences are not really coincidences at all and how the vast majority of referrals that could ever be gained are simply missed. In this session, I’d like to quickly finish-off the reasons of why referrals are so vital before proceeding to identifying common barriers that companies have to referrals and then how to remove them to increase referral flow.