Recap : As a quick recap last time, we concluded the ‘who’ of your communications, in terms of the various different stakeholders that you can be communicating with. We did this by ensuring that you :

– Start With an Offer.
– Change your offer – different types.
– Changing the offer – different times.
– Provida a Regular Newsletter for Clients & Prospects
– Run Regular Events for Different Stakeholders : Clients, Suppliers, Peers, JV Partners etc.

Examples included weekly staff meetings, client workshops and seminars, supplier integration meetings, joint marketing initiatives, training sessions for suppliers, co-funded trade shows etc.