How MSPs Can Use The ‘Baader Meinhof’ Illusion

The Baader-Meinhof Phenomenon refers to the experience of encountering a concept or an object for the first time and then noticing it frequently afterwards.

It is a cognitive bias where after being exposed to something new or unfamiliar, that information suddenly seems to appear with a higher frequency in one’s surroundings.

The origin of the name actually stems from a militant West German terrorist group that operated during the 1970s.

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