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In this article we look at ‘business intelligence’, how it can be obtained, and why it’s important.
Business Intelligence
Business Intelligence refers to how a company/organisation can use its historical data to improving strategic decision-making and thereby provide a (hopefully sustainable) competitive advantage.
What Data?
In day-to-day operations, businesses and organisations generate, receive, gather, and store large amounts of (sometimes complex) structured and unstructured da...
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