PM Warns X It Could Lose The Right To Self Regulate

UK Prime Minister, Sir Keir Starmer, has warned that Elon Musk’s X could lose the “right to self regulate” after its Grok AI tool was linked to the creation and circulation of illegal sexualised imagery, prompting a formal Ofcom investigation and an accelerated UK government response.

Background

The controversy centred on X, formerly Twitter, and its AI chatbot Grok, developed by xAI. In early January, multiple reports and user complaints highlighted that the Grok account on X had been used to generate and share digitally altered images of real people, including women being undressed or placed into sexualised scenarios without their consent. Some of the reported material involved sexualised images of children, raising concerns that the content could meet the legal definition of child sexual abuse material.