MoviePass CEO, Mitch Lowe, has caused controversy by telling the Hollywood audience at the Entertainment Finance Forum that his MoviePass app can track and gather information about users before and after their trip to the movies.
What Is MoviePass?
MoviePass, based in New York, offers a service whereby, for a flat monthly fee ($9.95 per month), users can go and watch unlimited number of movies in cinemas, with some restrictions. It could be described as a kind of Netflix for moviegoers.
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