Influencers Paid To Promote NHS Test and Trace

In a bid to raise awareness of responsible behaviour concerning COVID-19 among the younger age groups, the UK government is reported to be paying freelance social media influencers and reality TV stars to promote test and trace.

Test and Trace

Test and trace in the UK is branded as NHS but is actually outsourced to private companies and uses a network of commercial testing labs, drive-through centres, and call centres.  The idea of the service, in the absence of an effective app...