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Burger King Deploys AI Headsets to Monitor Staff ‘Friendliness’
Burger King is piloting OpenAI-powered headsets in 500 US restaurants that analyse drive-thru conversations, coach staff in real time and track hospitality signals such as whether employees say “please” and “thank you”.
What Is BK Assistant and How Does It Work?
The system, known as BK Assistant, sits inside employee headsets and a connected web and app platform. At its centre is a voice-enabled AI chatbot called “Patty”, built on OpenAI technology.
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