Amazon’s $1 Billion ‘Smart Doorbell’ Purchase

Amazon has paid $1 billion for ‘Ring’, a smart doorbell company, so that it can improve how it delivers parcels, and compete with Google and Apple in expanding the opportunities for their digital assistants and app ecosystems.

What Is Ring?

Ring, run by CEO Jamie Siminoff, is a US company that primarily manufactures ‘smart doorbells’. These doorbells work by recording live videos of customers' doorsteps, then sending the videos to their smartphones.

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