Amazon Review Fraud

amazon-review

An FT investigation appears to have uncovered an estimated 20,000 Amazon reviews where the reviewers were suspected of being paid to give a five-star rating.

Reviews

The Competition and Markets Authority (CMA) in the UK estimates that £23 billion a year of UK consumer spending is potentially influenced by online reviews.  This makes them especially important to the many businesses selling through platforms like Amazon.

The CMA also acknowledges that there are practices that can br...

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