The Online Rip-Off Tip-Off

In this insight, we look at the new online form where customers can report online rip-offs that’s been developed as part of the new government campaign “The Online Rip-Off Tip-Off” to help shoppers spot and avoid misleading online practices.

The Online Rip-Off Problem

According to a recent poll of over 2,000 UK adults by the UK’s Competition and Markets Authority (CMA), 7 out of 10 people said they’d experienced misleading online practices, 85 per cent believe the businesses these practices are being dishonest with their customers, and 83 per cent say they’re less likely to buy from them in the future as a result.