Will SearchGPT Overtake Google?

The new ‘SearchGPT’ (prototype) AI search feature which OpenAI plans to eventually integrate directly into ChatGPT is being seen by some as the future of search and a potential challenger to Google Search. 

What Is SearchGPT? 

At present, OpenAI (the makers of ChatGPT) describes the prototype version of SearchGPT, which is currently being tested in the US, as “new search features designed to combine the strength of our AI models with information from the web to give you fast and timely answers with clear and relevant sources”. In essence, OpenAI says the new tool is a better way of “finding what you’re looking for” than the multiple attempts required to get relevant results using normal search engines and “can be faster and easier”.