Virtual Salespeople Beating Human Livestream Hosts

As reported by PLTFRM, virtual sales avatars are now outperforming human presenters across major ecommerce platforms, changing how online retail content is produced and delivered.

Who Is PLTFRM?

PLTFRM is a Shanghai based creative agency that specialises in digital advertising and ecommerce. Over the past two years it has become one of the leading suppliers of AI powered “virtual human” sales presenters for brands selling on Taobao and Pinduoduo. These avatars operate like livestream hosts, speaking to viewers, demonstrating products and responding to comments in real time.