Online Ad Updates 29th July 2019

The news this week finds the ICO looking at programmatic ads, a free guide for the perfect SEM-friendly website, 'Bing Ads' is now 'Microsoft Advertising' and can AI help make the customer discovery journey easier? All this and more …

ICO Consultation on Programmatic Ads – First Stage Details Announced

The Information Commissioners’ Officer (ICO) has undertaken a review of the way programmatic platforms like Google Ads intergrate personal data with real-time bidding. This fact-finding inve...