Meta Hunting Celeb-Scams

Meta, the parent company of Facebook and Instagram, has revealed a new plan to combat the growing number of fake investment scheme celebrity scam ads by using facial recognition technology to weed them out. 

What’s the Problem? 

Fake ads featuring celebrities, known as “celeb-bait” scams by Meta, have become a plague on social media platforms in recent years, particularly ads promoting fraudulent investments, cryptocurrency schemes, or fake product endorsements. These scams use unauthorised images and fabricated comments from popular figures like Elon Musk, financial expert Martin Lewis, and Australian billionaire Gina Rinehart to lure users into clicking through to fraudulent websites, where they are often asked to share personal information or make payments under false pretences.