Data and AI Strategies For SME Success

Following a recent AWS survey showing that data-driven SMBs who also adopt AI more quickly and make better use of it are financially outperforming their peers, we look at ways your business could do the same. 

The Key Findings Of The Report 

A recent study by S&P Market Intelligence, commissioned by Amazon Web Services (AWS), found that SMBs who prioritise data (i.e. those who are strategiaclly data driven) gain a competitive edge because decisions made are based on evidence. Whilst perhaps not a surprising general conclusion, the survey’s stats show how much of a difference being data-driven can make. For example, the survey found that “65 percent of highly data-driven SMBs financially outperform their competitors”, i.e. almost twice as much as less data-driven SMBs (33 percent).