The Law of Prägnanz originates from the field of Gestalt psychology, which began in early 20th-century Germany. Prägnanz, a term borrowed from German, directly translates to "pithiness".
Various eminent German psychologists proposed this law as part of a series of principles to explain human perception. It became a fundamental tenet of Gestalt psychology, influencing fields such as design, cognitive psychology, and user experience and embodies notions of succinctness, prominence, and neatness.
Click here to find out about sponsorship
Receive exclusive news, content, training, discounts, plus access to private MSP listings/services.
Apply Now For Your 1-Month Evaluation