Brands Pay To Be Recommended By AI, Not Google

The Prompting Company has raised $6.5 million to help businesses get mentioned in AI-generated answers from tools like ChatGPT, Gemini, and Claude, signalling a major shift in how people now discover products online.

Who Is The Prompting Company?

The Prompting Company is a young, Y Combinator-backed startup (Y Combinator is a Silicon Valley startup accelerator) that wants to redefine online marketing for the age of artificial intelligence. Founded just four months ago by Kevin Chandra, Michelle Marcelline, and Albert Purnama, the company specialises in what it calls Generative Engine Optimisation, or GEO. The idea is that as people increasingly ask AI tools for advice instead of searching Google, brands must learn how to make their products visible to these systems.